Products we use
Pure Haircare: organic, Australian and kind
We've chosen Pure for every colour, treatment and take-home product in the salon. Here's why.
About Pure
Sustainable Australian haircare
Pure is a family-owned Australian business that has supported salons and hairdressers since 2000. Its products are built on an Organic Certified Complex™, formulated with ingredients grown through organic farming practices and sourced from Australian farmers wherever possible.
That means we can give you salon results without compromise, and you can take the same care home with you.
The Pure difference
Good for your hair. Better for the planet.
Certified organic complex
Formulated with ingredients grown through organic farming practices.
Vegan & cruelty free
Every product is vegan, gluten free and cruelty free.
Sulphate & paraben free
Gentle on hair, scalp and colour.
Recycled bottles
Made from 100% recycled Australian land waste plastic.
Carbon neutral
Independently audited and certified carbon neutral.
Australian made & owned
A family-owned Australian business supporting salons since 2000.
Pure Colour
Colour with a conscience
Pure Colour is a high-performance bio colouring system built on an organic complex. It covers everything from permanent and demi colour to toners and lighteners.
Evolve
Permanent colour with an anti-fade organic complex, conditioning care and reliable grey coverage.
Evoke
Ammonia-free and PPD-free demi permanent colour for shine, grey blending and blonde toning.
Instant Tones
Vegan, ammonia-free toners that develop in up to five minutes for fast, conditioned results.
Take it home
Salon favourites
Ask us which products suit your hair. We stock a range of Pure care, treatments and styling in the salon.
Lamellar Eternity Shampoo
Bio-peptide repair for strength and resilience across all hair types.
Lamellar Eternity Mask
A deeply nourishing repair mask with sea amino peptide, jojoba and sunflower.
Lamellar Eternity Leave-In
A lightweight leave-in treatment that keeps repairing between washes.
Lamellar Vitality Glass Hair
A liquid-to-cream treatment for glass-like shine and softness.
Fusion Complex Bond Repair
Bond-building care for colour-treated and lightened hair.
Forever Blonde Shampoo
Keeps blondes bright and brass-free between toning appointments.
Colour Angel Shampoo
Gentle cleansing that helps protect and extend your colour.
Up.Lift Volume Shampoo
Lift and body for fine or flat hair, without weighing it down.
Sustainability
Every bottle makes a difference
Pure bottles are made from 100% recycled Australian land waste plastic, keeping plastic out of landfill. The business is independently certified carbon neutral, has distributed millions of bee-friendly seeds to support native bees, and has helped plant thousands of native trees through the Yarra Yarra biodiversity project.
Book your visit
Experience Pure in the chair
Book a colour or treatment and feel the difference organic haircare makes.
